Greatness. Masculinity. Facial Hair.

Manly men live life by a certain set of rules. They don't watch Brokeback Mountain. They don't dance. They don't have bowls of potpourri in their house.

Basically, they follow the Swanson Pyramid of Greatness. It offers tidbits like "Intensity: Give 100%. 110% is impossible. Only idiots recommend that." and "B.O. Cultivating a manly musk puts your opponents on notice."

(Courtesy of Parks & Recreation by way of WarmingGlow.com. Parks & Rec is a supremely underrated show on NBC, along with Community. Get them into your life, if you haven't already. A larger version of the Pyramid of Greatness available here)